Market Insights & Industry Trends

Nearly 4m Londoners below income for decent living

Analysis shows that most private renters live with less than what is needed for day-to-day life.

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  • March 5, 2026
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Renting for an adult is more than twice as expensive in outer London than other UK cities, increasing to three times as expensive in inner London, meaning the income needed to live “with dignity” – defined as being “able to take part in the world around you in a meaningful way” – in London is far more than other UK cities.

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