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Face serum advert banned over ‘five years younger’ claim

Eucerin asked 160 people to use the serum for four weeks then say how much younger they thought they looked.

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  • April 29, 2026
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“How are they assessing skin quality? Is it tested on all age groups? How was success measured?,” Sykes says, adding that all consumers have different skin biology and often, good skin comes from following a cluster of good habits rather than relying on a single product.

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