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It’s excellent that you want to construct a website! But what’s the point of having a nice site if no one can find it?
A surprising fact, more than 90% of people start their internet searches with a search engine, and only 0.63% of people click on results on the second page of Google. That’s when Search Engine Optimisation (SEO) comes into play. Your website is more likely to show up when people search for what you have to offer if it is SEO-friendly.
This class will teach you the basics of how to design a website that Google not only sees but also likes. No jargon, no fluff—just smart advice.
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Google likes websites that are easy to understand, just like your visitors do. Your website should have a clear structure:
Check that your menus are clear and that each page links to the proper one. Don’t let your users (or Google) get lost.
Think about what people might search for on Google to find your site. The words and phrases are called “keywords.” Put them to use in your:
If you sell handmade soaps in Mumbai, you may use phrases like “handmade soaps in Mumbai” or “natural bath products Mumbai.”
Tools That Don’t Cost Anything to Use:
Most WordPress, Shopify, and Wix layouts function on mobile devices right out of the box.
Useful Free Tools:
Websites that load quickly are ranked higher by Google. To maintain your site speedy, do this:
Things you can use for free:
Start a blog as a tip!
Tell stories, give advice, and share how-to instructions that are related to your business.
Tools You Can Use for Free:
These are short summaries of each page that come up when you search for them on Google.
Most website builders provide a section where you can fill these out.
Free Tools to Use:
It’s free, easy to set up, and allows you to view what Google sees when it looks at your site.
Just search for “Google Search Console” on Google and follow the steps.
Internal links (links from one page to another) help Google go around your site better. Links to trustworthy outside sites could help you seem more trustworthy.
For example, you may link from your blog post to your contact form or from your site to your product page.
If your site is up to date, Google knows that your content is new and useful. Add new blog posts, change the pictures, or update the pages on a regular basis.
After your site is up and running, you should check to see how well it functions and how well it follows SEO best practices. You can see what is working and what needs to be fixed by getting regular checkups.
Free tools to use:
These tools will show you what Google thinks about your site, what aspects of it may be better, and if it fulfills the current algorithm’s standards.
Yes, you want Google to like your site. But the fundamental goal of Google is to help people find the best information. If you make your website valuable, honest, and easy for real people to use, Google will notice.
Keep in mind that SEO is a process that takes time. Keep learning, stay on pace, and most importantly, enjoy building something valuable!
