It’s cheaper and faster to collect people’s opinions using AI, but will it make polls more accurate?
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It does not focus on quantitative polling, which is already largely automated through mass surveys. Instead, it emphasises depth. “We don’t ask people to tick boxes – they have a conversation with an AI,” Fontaine explains. “That means we can explore not just what people think, but how they think – how they build their opinions, and even when those opinions change.”
